Gena Cotton is a leadership coach who is deeply committed to helping people and organizations reach their potential. Throughout her career, Gena has gained a reputation for helping others define their own success, hold themselves accountable, and become the change they want to see. She provides her clients with a space where they can honor their voices and wisdom. Her vision is to empower her clients to embrace their true selves and unlock their potential for success. Before becoming a leadership coach, Gena served as a leader in the U.S. Army for 19 years. Today, Gena is best known for her inclusive cultural lens. With a passion for creating inclusive environments, Gena works to help people and organizations ignite change, identify and challenge limiting beliefs, and maximize potential.